About Us

 

 

 

As a young model in New York City, Nydia Norville quickly discovered the toll that urban living can take on our skin - and spirit. Seeking a solution to chronically dry and troubled skin, brought on by the frantic pace of city dwelling, she found that the remedies recommended to her featured lengthy lists of synthetic ingredients and chemicals not found in nature and only seemed to exacerbate her concerns. At the other end of the spectrum, the more natural “ back to the earth” alternatives left much to be desired, aesthetically speaking, and didn’t appeal to her modern sensibilities and appreciation for understated elegance.

Thus began her journey of discovery into the potent powers of natural botanicals and a passion for formulating nature based skincare solutions that were, at once, effective, aesthetically pleasing and elegantly packaged.

 

The journey began with a flood of memories that took her back to childhood - literally, to her own backyard and a family tree which was firmly rooted on the idyllic island of St. Lucia. 

It was here that Nydia spent hours at the knee (or under foot!) of her grandmother, watching closely as she crafted hair and skincare concoctions for her granddaughter from organic botanicals harvested from the family garden.

After reflecting back to these simple, natural recipes and the authentically, natural way of life from which she came, in 2005 Nydia created the very solution she was seeking with her first all natural skincare butter. 

She called it CHOISELLE, in homage to the spirit of the island, its people and the family heritage that made inspired it all.

 

 

On the Caribbean island of St. Lucia, in the shadows of the Pitons, surrounded by waterfalls and rainforests, there is a place called Choiseul that epitomizes an authentically natural way of life. A place where life simply i s natural and not a goal to which people aspire. Where, day-to-day, people are connected to the earth’s bounty and nature’s inherent beauty.

This is natural beauty. This is the spirit of CHOISELLE.

 

 

Choiselle skincare is deliberately formulated to eliminate the need for harmful chemicals and synthetic fragrances that aren’t compatible with our skin’s nature. At the heart of each formula is a bounty of vitamin and nutrient rich botanicals, oils and plant butters with intensive reparative, protective  and restorative capabilities. Because our skincare is packed with intensively hydrating, moisturizing and nutrient rich ingredients, a little goes a long way and provides long-lasting effects even after bathing and showering.

Organic Ingredients:
Wherever possible, Choiselle uses certified organic, skin compatible ingredients to assure the highest level of purity and efficacy.

All Natural Fragrances:
Only pure, essential oils are used to fragrance our formulas. These extraordinary compounds, volatile molecules that are the life force of the plants, have incredible healing powers in addition to balancing emotions and lifting the spirit.